Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video.
In an article for CMO.com, our CEO Matt Cooper explains why Facebook’s fledgling tool experienced some early road bumps and what to expect as it matures and develops.
He summed up the current state of video hosting platforms like this:
Many of these criticisms can easily be chalked up to video being a relatively recent addition to Facebook’s offerings; after all, early YouTube was rife with piracy and clickbait gimmicks, and it was only over a period of years (and after the acquisition from Google) that it got serious about IP and began offering ways for video creators to make money. In fact, we’ve seen several reports in recent weeks that Facebook is developing tools to address many common gripes.
Even though Facebook’s offerings are rough around the edges, this is an exciting time for those who specialize in online video. There used to be only one player in town (YouTube), and now you’re afforded more opportunities and distribution options that allow you to tailor your content to the communities you want to reach.
To dive into more on social media marketing or video? Here are a few other recent pieces: