French manufacturer PSA Group will enter the Indian market soon. With the popularity of the SUVs rising in India, the group has decided to take a top-down approach while entering India. The manufacturer will first launch a premium SUV that will take on the likes of Jeep Compass and the Hyundai Tucson in India.
The manufacturer will launch the first vehicle under the Citroen brand in 2019. PSA is still working out on the plans and a CBU-import model of Citroen C84 concept SUV or Citroen C5-Aircross will become the first vehicle in the Indian market. The highly competitive segment is currently led by Mahindra XUV, which is a 7-seater SUV. Jeep Compass overtook the sales of Mahindra XUV 500 initially but the Mahindra XUV 500 bounced back after a facelifted model was introduced in the market.
The Citroen SUV will not enjoy a recognisable-brand name in the Indian market like Jeep did and it will be interesting to see the price of the product. Interestingly, Skoda is also planning to launch the Karoq in the same segment soon.
Many active car manufacturers in India entered the market with the top-down approach. The PSA group is also expected to assemble vehicles at the Chennai factory at a later stage too. PSA and CK Birla have joined in hands for the Indian operations. CK Birla owns the Hindustan Motors in India and has also sold the rights to use the “Ambassador” name to the French manufacturer.
The carmaker is also working on the Smart Cars project that focuses on the Indian market. PSA will launch two new cars – a compact SUV and a sedan in the Indian market. India has become the fourth largest automobile market in the work and is set to climb up the rankings in the coming years. There are quite a few manufacturers that are planning to the Indian market and Peugeot will be one of them.