When it comes to marketing and sales tactics “Good Enough” is no longer going to cut it.
So how will you stand out to your audience and prospects in 2019?
Fast Forward is our premier virtual event for video marketing, where over 2,000 marketing leaders and practitioners discover how the industry’s top players plan to use video to stand out in 2019.
This is your chance to learn…
- What types of videos are having the greatest impact in B2B
- How to deliver remarkable interactive and personalized customer experiences
- How to integrate video into your demand gen programs for immediate results
- What video technologies leading B2B companies are embracing
- Tips and tricks for getting started with video production
But don’t take our word for it – let’s dive into what our keynotes and panels are going to share with you:
For Sales Leaders:
Michelle Benfer, VP of Sales at HubSpot, is no stranger to video. In her talk Selling with Video: The 3 Mistakes Your Sales Team’s Making, Benfer is looking at all things video. People LOVE video. ⅓ of all time online is spent watching video, and it’s estimated that 80% of all internet traffic will be dedicated to video by 2019. If you’re looking for new ways to connect with prospects, investing in video as a sales tactic is a smart move — but it’s also a move that’s riddled with misconceptions. In this session, you’ll learn how to overcome some of the common mistakes associated with using video as a sales tactics. (We know because we’ve made them.)
Jamie Shanks, CEO of Sales for Life, also has a few things to say about video. His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep into video. If you haven’t added video to your selling cadence then it’s time to start! Fortunately, we’ve done the heavy lifting finding out how top sales teams are using video to crush their quotas—along with their top tips and best practices for you to emulate. Join this session to get inspired with specific video use-cases you can use throughout the sales cycle from prospecting and beyond.
Video may be changing the way marketers are interacting with prospects, but it’s not the only shift that’s happening. Customers are taking more control of the conversation than ever, and marketers that aren’t prepared will be left behind. That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles. See real examples of high performing demo videos, on-demand webinars, thought leadership, and promotional videos and how Marketo uses video engagement data to qualify their hottest leads faster than ever.
The conversation around video production can be paralyzing for many organizations who sometimes think video is too expensive, overwhelming, and hard to getstarted. This doesn’t need to be the case. Join Hannah Cameron, Content Marketing Manager at Vidyard, and Mat King, Video Producer at Vidyard for their talk B2B Video Production Blueprint: In-House vs. Outsource (and how to do both well)!
For Vidyard Users:
This year we are excited to announce that we are dedicating an entire day to Vidyard users with our brand new Vidyard Master Class!
Sales and marketing pros that are already using Vidyard know the power of video – so we wanted to include an entire stream dedicated to helping you amazing people get even more value from your video efforts. Whether you attend Trends, Benchmarks, and Maximizing Your Video’s ROI to discover how SEO, closed captioning, split-testing, cross-channel publishing, CTAs, engagement analytics, and more can help you get the most value possible out of every video your business makes, or you listen to Advanced Video Experiences, Fast Forward has everything you need to build on your video success.
There are over 20 speakers to learn from at Fast Forward, and you’ll be joining over 1,500 marketers, sales professionals, and customer success superstars for a full day of virtual video learning. So what are you waiting for? Register now!